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      <image:title>Attend an Event - Riders Alliance Gala</image:title>
      <image:caption>Every year, we host a Party for Public Transit — a benefit that brings the Riders Alliance community together for an evening of live music, transit-themed cocktails, games, and well-earned fun!</image:caption>
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  <url>
    <loc>https://www.ridersalliance.org/events/queens-rally-for-accessible-subways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-23</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/events/better-buses-brooklyn-rally</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/events/new-member-orientation-march</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-08</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/events/busriderblues</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-05</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/events/all-member-meeting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-08</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-02</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/news/the-city-can-afford-free-buses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/9013831e-90ae-4497-91e9-3c3081327460/free+buses</image:loc>
      <image:title>News - The City CAN Afford Free Buses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/8421600e-a1f9-4199-9d47-ad0053356526/free+buses</image:loc>
      <image:title>News - The City CAN Afford Free Buses - Make it stand out</image:title>
      <image:caption>According to the National Transit Database, the operating expenses for the MTA's buses were $4.89 billion in 2024, and they collected $814 million in fare revenue – meaning fares covered just 16.7% of expenses. Assuming ~50% of bus riders do not pay the fare, it’s true that the MTA is losing hundreds of millions of dollars in fare revenue each year. But even if 100% of riders paid the fare every single time, the fare revenue would still only account for ~30% of bus operating expenses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/dd4e1bef-e80e-4a09-bf72-c676a0b8518a/free+buses</image:loc>
      <image:title>News - The City CAN Afford Free Buses - Make it stand out</image:title>
      <image:caption>Fare enforcement wastes more than it recovers in lost revenue–a lot more. In 2022, the NYPD spent over $151 million in overtime for increased fare enforcement in the subways over just $104,000 in unpaid fares.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/9edca40f-7289-4e96-a9a3-a17018aa8120/free+buses</image:loc>
      <image:title>News - The City CAN Afford Free Buses - Make it stand out</image:title>
      <image:caption>Estimates say that free buses would cost between $650-800 million a year. Sure, this sounds like a lot, but in reality, that’s less than 1% of the city’s annual operating budget. Seems like we could find that extra cash somewhere in the $12 billion “miscellaneous” category or the ominous $10 billion “all other departments” fund.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/8aa50906-971c-4aa0-b53d-1091519d0136/free+buses</image:loc>
      <image:title>News - The City CAN Afford Free Buses - Make it stand out</image:title>
      <image:caption>The success of congestion pricing shows that smart policy can help manage traffic and fund transit. For example, if we were to modestly raise parking meter rates or charge for more of the city’s 3 million mostly free spaces, New York could raise new revenue to make buses free while also speeding up service by reducing double parking. A funding source like this matches the operational reality. Any new revenue source must be renewable, bondable and scalable. The funding must come in every year reliably, support MTA borrowing the way farebox revenue does and grow as more New Yorkers get on board better buses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/cda714d9-1989-4dce-a372-ef8905ac5b7d/free+buses</image:loc>
      <image:title>News - The City CAN Afford Free Buses - Make it stand out</image:title>
      <image:caption>If you haven’t read our joint report with the Community Service Society and PCAC, check it out here. The TLDR summary: we’re fighting for free transit for all households making under 150% of the federal poverty level and half-priced transit for all households making under 300%.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/news/riders-demand-affordable-transit-for-over-2-million-new-yorkers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/b8f35560-d468-4ba2-b286-725a432d15f1/IMG_3586.JPG</image:loc>
      <image:title>News - Riders Demand Affordable Transit for Over 2 Million New Yorkers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/9f67da83-5a07-42a7-b618-4a1516c12182/image2.png</image:loc>
      <image:title>News - Riders Demand Affordable Transit for Over 2 Million New Yorkers</image:title>
      <image:caption>For example, transit agencies in DC, Austin, Denver, Boston, San Francisco, and Seattle all use a 200% income threshold to determine eligibility for reduced-fare programs. In LA, it’s at 300%, double New York’s and the minimum we believe is suitable to meet the needs of one of America’s least affordable cities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/34fc610b-4407-4adc-aa37-0aa04fd42af5/image3.png</image:loc>
      <image:title>News - Riders Demand Affordable Transit for Over 2 Million New Yorkers</image:title>
      <image:caption>Thanks to analysis from PCAC, we can identify the top council districts with the most newly eligible riders if Fair Fares eligibility were expanded to 300%.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/news/its-about-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/b09a2c3d-9d5d-451e-b55e-23df80f29471/1.png</image:loc>
      <image:title>News - Much Better Buses: It’s About Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/6717d666-64ab-466d-a65e-cc6e00f38f0f/5.png</image:loc>
      <image:title>News - Much Better Buses: It’s About Time - Immediate opportunities for our next Mayor to take action:</image:title>
      <image:caption>Flatbush Avenue Fordham Road Fifth Avenue 34th Street Tremont Avenue</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/3537263b-f2d5-495e-a703-70a4dbec2eeb/6.png</image:loc>
      <image:title>News - Much Better Buses: It’s About Time - Other major transit corridors where these improvements could be prioritized:</image:title>
      <image:caption>Utica Avenue, Brooklyn Linden Blvd/Conduit Ave, Brooklyn and Queens Main Street, Queens Merrick Boulevard, Queens 125th Street, Manhattan 1st and 2nd Avenues, Manhattan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1759521978923-XRR24YGP3NETUBX49P1V/3.png</image:loc>
      <image:title>News - Much Better Buses: It’s About Time</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1759521978977-ILV31CWX6GT39HXEBXX8/4.png</image:loc>
      <image:title>News - Much Better Buses: It’s About Time</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/why-transit-matters</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/0d933d02-407a-4b4c-93c9-9a74216c9b7c/pat-krupa-CJGBPvTKykU-unsplash.jpg</image:loc>
      <image:title>Why Transit Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1633795880715-M8Q5BYYY4K8XPK6GE25I/Screen+Shot+2021-08-27+at+5.10.11+PM.png</image:loc>
      <image:title>Why Transit Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/take-action</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1633570054206-YZDDTIERB5KMOPRVTAYS/IMG_5993+%281%29.jpg</image:loc>
      <image:title>Take Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1634578277449-X2AUUAI8OXAUSHZU5OD5/IMG-3066.jpg</image:loc>
      <image:title>Take Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1634821724116-EWDKZYPEW9BU6VV1ZT6J/Photo%2Bof%2BJeanne.jpg</image:loc>
      <image:title>Take Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1634822644458-RT1SFEJRVS2SKWQ84QT9/natasha.jpg</image:loc>
      <image:title>Take Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1634823302345-4B0401DXCD6DLAO6SA1D/ND5_1966.jpg</image:loc>
      <image:title>Take Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/240f5193-ef02-4499-8512-7cf7516cfdfd/IMG_8990.jpg</image:loc>
      <image:title>Take Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/36fb128f-4024-4a4f-97b3-600832e0d9fa/250ea1f8-ca3d-4d78-bdb1-08a4f4be6c82+%281%29.jpg</image:loc>
      <image:title>Take Action - Riders have the power to transform transit.</image:title>
      <image:caption>Riders are the driving force behind our work, setting our political agenda and shaping every aspect of our campaigns. Our members come from every background, every borough, and all levels of organizing experience. As riders, our members understand the ins and outs of our public transit system better than anyone. If you have a few minutes or a few hours, whether you’re just curious or fully committed, you’re welcome to join us in the fight for a more just and sustainable New York.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/sustaining-members</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-03</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/ffc0ff40-b24a-4695-a3f2-b5def9464fb7/IMG_8110.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/ad9d956c-dca0-4778-aae3-3193498cbada/IMG_6778.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/ddb1b7fa-fd3b-479d-8403-d24d8a6c965e/DSCF2103.jpg</image:loc>
      <image:title>Home - Fighting for better transit for all New Yorkers.</image:title>
      <image:caption>Riders Alliance is fighting for a world-class public transit system that meets the everyday needs of all New Yorkers and takes us toward a more equitable city and sustainable future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1633724484260-92SL6618XYAHUBGMF8J1/blue.png</image:loc>
      <image:title>Home - Better Buses</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1633724531697-WFMUF2YHY4NA91Z83TOH/green.png</image:loc>
      <image:title>Home - Affordable Transit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1633724574664-9O6JOO8MZYWNF4E9DMN8/red.png</image:loc>
      <image:title>Home - Fix the Subway</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1633724633550-QCOTPW1Q28XQ1CTGES8A/orange.png</image:loc>
      <image:title>Home - Six-Minute Service</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/fund-transit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1635632102270-PXMGGF47CGCXX8730WJF/IMG_7087%2B2.jpg</image:loc>
      <image:title>Fund Public Transit - Funding the future of public transit</image:title>
      <image:caption>Last year, amid the pandemic, riders across the country pulled together and won $15 billion to #SaveTransit from doomsday service cuts. Now we’re fighting for the funding to secure the future of our public transit system, and ensure that it’s resilient, sustainable, and accessible for all New Yorkers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/024696e4-161b-46b2-9854-390b04235220/IMG_2734.jpg</image:loc>
      <image:title>Fund Public Transit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/better-buses</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/5305c331-07e1-4468-98fb-dbc7e28e4e38/IMG_8145.jpg</image:loc>
      <image:title>Better Buses - Bus riders deserve better</image:title>
      <image:caption>We’re fighting for fast, reliable, and convenient buses that meet the needs of riders in all boroughs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/edd75013-f189-4c80-b714-910f33412751/1.png</image:loc>
      <image:title>Better Buses - Much Better Buses: It’s About Time</image:title>
      <image:caption>Much Better Buses could be on their way to our streets, and it’s about time! Here’s how the incoming Mayoral administration can go beyond simple red paint and create a citywide network of gold-standard transit service to put time and money back into the hands of New Yorkers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1733784387637-EDGO84FLX950QA83BWKX/Copy+of+Better+Buses+Pratt+Report+Image+%28Instagram+Post%29.jpg</image:loc>
      <image:title>Better Buses - Better Buses for Flatbush Avenue: Participatory Research Report</image:title>
      <image:caption>We partnered with Pratt Center for Community Development to conduct a Participatory Action Research project in order to better understand the economic, social, health, and other community impacts of current bus service on Flatbush Avenue, potential improvements, and the costs of delaying those improvements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/e585c316-8a0e-4e6f-9f6e-dfb1766213f3/RA_bus_Cover_twitter+%282%29.png</image:loc>
      <image:title>Better Buses - Bus Rider Blues</image:title>
      <image:caption>Real stories from 50 New Yorkers on what it’s like riding the slowest Buses in America, collected at bus stops across the city in 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/b902a43f-c58d-498f-8b5c-b229e8b91610/IMG_0139.jpg</image:loc>
      <image:title>Better Buses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/make-transit-affordable</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/3e74d1ae-1626-4ea5-b8aa-89cbe3d79bf7/IMG_0426.jpg</image:loc>
      <image:title>Make Transit Affordable - Riders demand affordable transit</image:title>
      <image:caption>After over two years of grassroots organizing, riders won half-price MetroCards for low-income New Yorkers! Join our fight to make transit more affordable and find out how to access discounted MetroCards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/58cae119-f8d9-4cf8-b3e0-dd994bbae3a6/IMG_1520.jpg</image:loc>
      <image:title>Make Transit Affordable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/fix-the-subway</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/32b92f43-cff7-460b-a91d-abcb503bf7b5/2024EmergencyAlbany.jpg</image:loc>
      <image:title>Fix the Subway - It’s time to fix our broken subway system</image:title>
      <image:caption>Our subway system is crumbling and built with outdated technology. Riders are sick of dealing with daily delays, so we’re fighting for a new subway system that’s modern, accessible, and resilient to climate change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1630097240636-CPHF3C8H58SBQJJ4LSIH/150517SubwayHorrorStories.JPG</image:loc>
      <image:title>Fix the Subway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/staff-board</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/35770d7e-f27a-489e-95e9-d4036233eae4/Website_Betsy_Plum.jpg</image:loc>
      <image:title>Staff &amp; Board - Betsy Plum, Executive Director</image:title>
      <image:caption>Betsy has spent her career in the social justice field. Before joining Riders Alliance, she served as the Vice President of Policy for the New York Immigration Coalition. While at the NYIC, Betsy led multiple winning policy campaigns, oversaw robust rapid response efforts and organizational growth, and helped set the vision for what a more inclusive New York must look like. She joined Riders Alliance in 2020 bringing her commitment to build a stronger, more thriving New York and a belief that we arrive at this place by investing in our public systems and holding those in power accountable. In addition to her role at Riders Alliance, Betsy serves on the Board of Directors of Central American Legal Assistance and is a Sterling Fellow, a network of systems leaders working to increase economic mobility across New York City, with racial equity as a central guiding value. She is a graduate of Bard College and the London School of Economics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/9f3a78d3-ca2a-462e-93d1-b0a45869d007/Website_MayraAldasDeckert.jpg</image:loc>
      <image:title>Staff &amp; Board - Mayra Aldás-Deckert, Lead Organizer</image:title>
      <image:caption>Mayra mobilizes our grassroots base of transit riders and leads the organization’s campaigns. Mayra has been a strong advocate for immigrant communities for years. Before joining Riders Alliance, she was the Director of Community Engagement at the New York Immigration Coalition where she managed a number of initiatives, implemented outreach strategies to engage New York City’s diverse communities, and served as the main coordinator of the NYIC’s Key to the City Initiative. Mayra is a graduate of Brooklyn College with a B.S. in Business Management and Finance. In Ambato, she completed three years of Commercial Engineering with a focus in Management and Business Planning at the Pontificia Universidad Católica del Ecuador. A native of Ecuador, Mayra moved to New York City with her family in 2005. She currently resides in Brooklyn with her husband and two daughters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/3875e2df-9494-4a49-a87b-76fba19703b5/Website_Salma+Allam.jpg</image:loc>
      <image:title>Staff &amp; Board - Salma Allam, Community Organizer</image:title>
      <image:caption>Salma joined Riders Alliance as the first Grassroots Organizing Fellow through the Johnson Justice Fellowship Program. Before joining Riders Alliance, Salma worked at the Arab American Association of New York for three years. Growing up in Egypt, Salma became politicized after the 2011 Arab Spring which showed her what the power of the people manifested can accomplish. Salma is passionate about movements for liberation and building a world that addresses the needs of the many, rather than the few. She graduated from DePauw University in 2020 with a double major in English Literature and Middle Eastern Studies. A lifelong learner, Salma is always searching for political education spaces rooted in praxis. She is excited to fight for better public transit, an area so important to working class communities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/e5fa3f83-1147-4f97-8921-d7f674c55151/Website+Danna+Dennis.jpg</image:loc>
      <image:title>Staff &amp; Board - Danna Dennis, Senior Organizer</image:title>
      <image:caption>Danna has been building communities and fighting for positive social change for years. As a college student at SUNY Herkimer, she represented her freshman class in student government and coordinated public relations for the Black Student Union. Danna is a longtime volunteer in the Seventh Day Adventist Church where she has served as a youth leader and planned mission trips and conferences, convening more than eleven hundred people. Before joining the staff of Riders Alliance, Danna worked in the health care field and was a volunteer leader at Riders Alliance fighting for better C train services and affordable MetroCards for low-income New Yorkers on the Fair Fares campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/43d5feb1-c00a-4010-a0d1-612305a9d0e6/Website_Molly+Galvin.jpg</image:loc>
      <image:title>Staff &amp; Board - Molly Galvin, Director of Fundraising and Organizational Development</image:title>
      <image:caption>Molly spent the last twenty years helping passionate donors and visionary nonprofit leaders advance national and international advocacy and policy solutions. She grew up in rural Ohio and has worked to build community and a more just and livable planet as an AmeriCorps volunteer, community organizer, and fundraising specialist. She came to Riders Alliance from the National Parks Conservation Association where she was the Regional Director of Development, Northeast. She holds a Bachelor’s degree in Social and Global Studies from Antioch College.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/5aa39995-35ff-4ce0-90b7-2ce584cb0062/Derrick-Holmes-1024x664.jpg</image:loc>
      <image:title>Staff &amp; Board - Derrick Holmes, Digital Strategist</image:title>
      <image:caption>Derrick, a former HVAC technician by trade, has always seen access to reliable public transit as one of the most important characteristics of equitable, resilient cities. As a Miami native, his work in advocacy began by doing outreach as a part of Transit Alliance Miami, a nonprofit that led a two-year redesign of Miami-Dade County's entire bus network. In his role at Riders Alliance, he aims to help improve access to mobility and opportunity for millions of New Yorkers and ensure that New York continues to set the most progressive example for transit agencies around the country and the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/501238f7-f2e7-41b5-abf8-f874689f3268/Website_HannahLand.jpg</image:loc>
      <image:title>Staff &amp; Board - Hannah Land, Fundraising Associate</image:title>
      <image:caption>Hannah grew up in Roanoke, Virginia and graduated from Virginia Commonwealth University. She is passionate about building community in all that she does. Hannah served as a Teach for America corps member in Connecticut, where she taught first and second grade. Most recently, she worked in digital fundraising at a public media station in Virginia. Hannah, her wife, and their two cats recently moved to New York from Richmond, Virginia. She is excited to join the fight for a more equitable public transit system that works for all New Yorkers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/972b655c-9f44-4219-94e2-30dbb91a2dc9/website_CaitlinPearce.jpg</image:loc>
      <image:title>Staff &amp; Board - Caitlin Pearce, Deputy Director</image:title>
      <image:caption>Caitlin oversees campaigns and organizing for Riders Alliance. She brings more than a decade of experience in labor advocacy and a passion for making New York City a better place to work and live. Caitlin previously served as Executive Director of Freelancers Union, where she fought to expand protections for independent workers, led a grassroots coalition to pass landmark wage theft legislation, and built a national model for worker-led organizing, growing the union’s membership to half a million freelancers. Caitlin holds a master’s degree from Johns Hopkins University and a bachelor’s degree from Bard College.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/d991eae9-a880-4c2f-9283-c1e9c99bdbde/Website_Danny+Pearlstein.jpg</image:loc>
      <image:title>Staff &amp; Board - Danny Pearlstein, Policy and Communications Director</image:title>
      <image:caption>Danny started advocating for better transit in high school and developed his passion for politics and organizing while working in neighborhood groups and city government. He came to Riders Alliance from New York City Council where he was chief of staff to Committee on Land Use Chair David Greenfield and counsel to Courts &amp; Legal Services Chair Rory Lancman. Previously, he represented injured workers and low-income tenants in court. He has degrees in environmental studies and urban planning from Cornell and law from Cardozo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/7a9f14ca-f82e-4a78-b9ef-df3cebd07db6/IMG_3121.png</image:loc>
      <image:title>Staff &amp; Board - Jolyse Race, Senior Organizer</image:title>
      <image:caption>Jolyse has been a community and labor organizer for over seven years. She began organizing while earning her BA in Anthropology at Michigan State University. During undergrad she worked to organize an undergraduate student union and ran campaigns to decrease tuition and improve policies responding to sexual assault on campus. She spent years fundraising for organizations and projects that directly support those with intersectional identities in her community. Jolyse also spent two years organizing for Michigan State University’s Graduate Employees Union where she played a crucial role in raising membership and finishing a successful contract campaign. She is excited to continue her commitment to social justice by fighting for better public transportation in New York City.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/d2ef3fbf-0ee5-4921-905a-045032f5346c/IMG_3490.png</image:loc>
      <image:title>Staff &amp; Board - Mayana Nell Torres, Grassroots Organizing Fellow</image:title>
      <image:caption>Mayana is a hardcore Brooklynite with African American and Latina roots. As a multi-medium artist and grassroots climate organizer, her work centers cultural preservation, liberation, and shared human experiences. Mayana works to raise awareness of environmental and racial injustice, and to help drive global structural change. She has collaborated with international and United States-based climate groups on programming, education, and art. Her leadership spans from service as a co-delegate leader to a COP27 Egypt cohort, and leading the facilitation of art preparation for actions in Brooklyn. Her art has been installed in local parks, painted on a community mutual aid refrigerator, exhibited in curated shows, and featured in NGO marketing materials. She practices radical hope for a safer, softer, and more equitable world. Mayana graduated from Pace University with a double major in Peace and Justice Studies and History with a minor in Environmental Art and Social Practices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/500abe68-5702-42d4-ba84-9c013ce65263/website_KristinWright.jpg</image:loc>
      <image:title>Staff &amp; Board - Kristin Wright, Senior Human Resources and Operations Manager</image:title>
      <image:caption>Kristin brings to Riders Alliance her passion for advocacy and political action, developed through over fifteen years of civic community engagement. She grew up in California and studied Political Science at the University of British Columbia. Central to Kristin’s role at Riders Alliance is her belief that progressive change begins with a dedication to equity and social justice. She strives to provide a foundation of investment in personnel’s growth and development in all aspects of Riders Alliance’s work. She is driven by a commitment to supporting, empowering, and facilitating the work of her fellow staff members.</image:caption>
    </image:image>
  </url>
  <url>
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  <url>
    <loc>https://www.ridersalliance.org/donate</loc>
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    <lastmod>2025-12-04</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/join</loc>
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    <lastmod>2021-11-03</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/thank-you-for-joining</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2022-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1627601835415-7TRER7MTEL8M76966JM8/Bronx%2BGroup%2BPhoto%2BBooth%2BGala.jpg</image:loc>
      <image:title>Thank you for joining Riders Alliance! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/volunteer</loc>
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    <lastmod>2022-03-18</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/why-become-a-member</loc>
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    <lastmod>2021-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1635616561015-SNVFDAC2A7GEU7ON6CFK/Smul_210926_8069.jpg</image:loc>
      <image:title>Why Become a Member - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/share-your-story</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1634872638977-LPBFL4OEOG7ZCLS5SQZ7/Screen+Shot+2021-10-21+at+11.12.35+PM.png</image:loc>
      <image:title>Share Your Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1634872945151-LW1O0APQWKAE7AIT2PI1/Screen%2BShot%2B2021-10-21%2Bat%2B11.14.09%2BPM.jpg</image:loc>
      <image:title>Share Your Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1634873610810-TI2JURDEHV3O03KQXJV2/Screen+Shot+2021-10-21+at+11.12.49+PM.png</image:loc>
      <image:title>Share Your Story</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/work-with-us</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-04-15</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/privacy-policy</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-09-29</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/contest-rules</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-07-05</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/fair-fares-signup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/02d0d0ab-01af-448f-860c-6e6b73fe2c0f/fair+fares.jpeg</image:loc>
      <image:title>How to Sign up for Fair Fares - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/f77f6251-6e79-4226-a7a7-f9473a724a42/danna.jpg</image:loc>
      <image:title>How to Sign up for Fair Fares</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/6-reasons-for-6minuteservice-report</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-22</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/six-minute-service</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/ddb1b7fa-fd3b-479d-8403-d24d8a6c965e/DSCF2103.jpg</image:loc>
      <image:title>Six Minute Service - Every day, millions of New Yorkers wait too long for buses and trains</image:title>
      <image:caption>Time wasted on subway platforms and bus stops is time lost with family, at work, getting an education, and securing healthcare. We’re fighting for 6-minute service all day, every day to give riders their time back and build a more sustainable public transit system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/90d56acd-a85b-495b-b6fe-353e38899e0c/Screen+Shot+2022-10-04+at+12.54.07+PM.png</image:loc>
      <image:title>Six Minute Service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/6d4512d2-c411-440c-b3a9-c923ff55ccfb/DSCF2078.jpg</image:loc>
      <image:title>Six Minute Service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/six-minute-service-coalition</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-03-15</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/sponsor-levels</loc>
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    <lastmod>2024-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/0e2128c6-d34f-4a5e-8917-936ece865373/Screenshot+2024-04-17+at+1.12.55%E2%80%AFPM.png</image:loc>
      <image:title>Sponsor Levels</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/cohost-levels</loc>
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    <lastmod>2024-07-08</lastmod>
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      <image:title>Gala Co-host Levels</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/welcome-back</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1627601835415-7TRER7MTEL8M76966JM8/Bronx%2BGroup%2BPhoto%2BBooth%2BGala.jpg</image:loc>
      <image:title>Thank You for Renewing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/ways-to-give</loc>
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    <lastmod>2025-06-11</lastmod>
  </url>
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    <lastmod>2024-11-27</lastmod>
  </url>
  <url>
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    <lastmod>2025-09-17</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/bus-riders-for-zohran</loc>
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    <lastmod>2025-12-19</lastmod>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/090a956e-5d6d-4b74-8a4f-a19e65e94548/IMG_2804.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/donate-eoy25</loc>
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    <lastmod>2025-11-18</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/increase-transitally</loc>
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    <lastmod>2025-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.ridersalliance.org/actnow</loc>
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    <lastmod>2026-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/612e47cc-d868-4bab-8c3d-132190b70f8b/ridersalliance-primary-fullcolor-lightbackgrounds+%282%29.png</image:loc>
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    <loc>https://www.ridersalliance.org/busit</loc>
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    <lastmod>2026-03-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/c25ad87c-5dc6-4163-8e3f-43061fe0e5de/april+fools+day+2026+%285%29.png</image:loc>
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    <loc>https://www.ridersalliance.org/shop-archive</loc>
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    <lastmod>2024-03-28</lastmod>
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  <url>
    <loc>https://www.ridersalliance.org/shop-archive/p/lost-subways-of-north-america-by-jake-berman</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
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      <image:title>Riders Alliance Item Purchase - Lost Subways of North America by Jake Berman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61033b9bd377817f5bcc6db9/1711659184770-Q67LJLPWBGKZ67VKDC92/4ff4acc1-e8b0-4adb-a02a-74edfc1feb11.__CR0%2C83%2C2100%2C1299_PT0_SX970_V1___.jpg</image:loc>
      <image:title>Riders Alliance Item Purchase - Lost Subways of North America by Jake Berman</image:title>
    </image:image>
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